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New look for relaunched magazine
Accounting and Business, the global magazine for business and finance professionals, has been relaunched with a new look and improved editorial structure.
It is published 10 times a year by ACCA (the Association of Chartered Certified Accountants) and has a circulation of 122,000.
The changes have been led by Accounting and Business’s new editor, Chris Quick, who said: “Editorially, we are aiming to make the magazine more useful and relevant to readers. The emphasis is on intelligent, insightful writing.
“There is also greater focus on people, with more interviews and case studies - both short and long - as well as new sections dedicated to practitioners, accountants working in business, smaller firms, the public sector and financial services. The magazine is retaining its more heavyweight technical content, along with its focus on helping members with their Continuing Professional Development.”
Chris continued: “'We want to create the best possible magazine for finance professionals. The economic climate means many are facing significant challenges and the provision of relevant, good quality, well-presented information has never been more important.”
The magazine now has a dedicated versions for the UK and for the Asia Pacific region, with further regionalisation of the magazine planned for 2009.
Another aim of the relaunch is to increase advertising revenue from the magazine.
To subscribe to A&B please visit:
http://www.accaglobal.com/documents/ab_subs_form.pdf
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Notes to Editors
1. ACCA is the global body for professional accountants. We aim to offer business-relevant, first-choice qualifications to people of application, ability and ambition around the world who seek a rewarding career in accountancy, finance and management. We have 325,000 students and 122,000 members in 170 countries worldwide.
2. ACCA has worked with governments, national organisations and development agencies in emerging economies- for over 20 years- promoting the accounting profession, to create value for the communities, businesses and individuals it serves.
3. ACCA believes that globalisation of business means that one set of reporting standards is essential. We favour the principles-based IFRS.
4. ACCA understands the real issues facing small businesses as 63,000 of our members work in SMEs or small partnerships worldwide.
For further information please contact:
Andrew Swailes, ACCA Newsroom +44 (0)20 7059 5823 +44 (0)7525 392535 andrew.swailes@accaglobal.com